Multidisciplinary
Strategist
Deni Soto is a multidisciplinary strategist based in Medellín who works three fronts as one: social media strategy, video and photo production, and graphic design.
SELECTED WORK
Three fronts, one eye
Social media strategy
First the thesis: what your brand stands for, and who it stands in front of. The calendar and the right format for each idea come out of that. The goal isn’t to fill the grid; it’s for every piece to leave something standing.
Video and photo production
From the idea to the final file. I direct the shoot and the session, watch the light and the detail inside the frame, and run post. Horizontal video, vertical video and stills come from the same eye, so they look like one thing.
Graphic design
An identity isn’t a file. It’s a set of decisions that outlive whoever made them. I build the whole system and leave it documented, so your team can publish without breaking it.
About
I work with companies and professionals who already have something standing and need it to show. Keeping the three fronts in one pair of hands changes the outcome: the photo from the shoot is already built for the carousel, and the carousel is already built for the quarter’s strategy.
I direct from Medellín with my own production crew, and bring in collaborators as each project asks for them. I work with brands inside and outside Colombia.